MUMBAI: World’s youngest action superstar, India’s biggest youth Icon, and now the new music sensation on the block, Tiger Shroff joined Triller, a global music video app that has grown to be the go-to entertainment platform for consumers and creators alike, with his first-ever single, Unbelievable.
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The track, which was released and presented by the new-age pop music record label Big Bang Music, has been ruling hearts on the Triller platform, credited to the gamified and interactive challenge kick-started by Tiger – asking his fans to share interesting videos depicting how truly ‘unbelievable’ they are, unlocks levels to get Tiger to join Triller and witness exclusive BTS content. The vibe of the challenge was crafted to ensure users are offered a unique opportunity to engage with the track, beyond the usual unilateral launches, with thrilling rewards in-store at each stage.
The overwhelming fans’ responses led to, Tiger finally joining the app, unlocking phase one successfully, much to their excitement. Following this, the next milestone ensured the unveiling of exclusive behind the scene content including the making of the track, Tiger’s thought process while creating the song and other bytes, which were exclusively made available only for the Triller crew. In its 4th week now, the challenge continues to witness immense participation from users across genres of content – dance, fashion, beauty, fitness, music, comedy, amongst others, garnering a staggering 35 million views so far! To top this, five best entries will stand a chance to win personalized video messages and signed merchandise from Tiger himself.
At the heart of Triller, is the passion to provide artists with a plethora of opportunities that empower and enable them to creatively express themselves, while gaining the global exposure they deserve. Steering this commitment, the platform has partnered with Billboard for Top Triller US and Top Triller Global charts – that highlight the tracks trending on the application, weekly. Tiger Shroff with his successful Singing debut has recently joined the likes of Rihanna, DJ Khaled, Drake, JayZ – by featuring on the global chart, signifying the scope of recognition that Triller offers to its users.
Commenting on the success, Triller India head Raj Mishra opined, “At Triller, we are all about making the magic happen! We are thrilled to have partnered with Tiger Shroff and Big Bang Music for the outstanding track, Unbelievable. The consumer interaction has been nothing short of ‘unbelievable’, and we are truly excited to see what’s next. We are committed to boosting the experience of engaging – with music or content – exploring a multitude of possibilities that enable international cognizance and are conducive to the growth of the artist/creator.”
Big Bang Music co-founder CEO Gaurav Wadhwa commented, “For us at Big Bang Music, launching and presenting Tiger’s singing debut, has been extremely exciting, and indeed ‘Unbelievable’. We are super pumped to have collaborated with Triller India, enabling our vision of bringing fans closer to the artists. This is only the start of the big bang thriller on Triller, we will continue testing, experimenting & innovating with new formats for our upcoming releases.”
The man himself, Tiger Shroff, said, “The experience of the #YouAreUnbelievable challenge on Triller has been amazing. I’m so grateful to the entire team that has worked on this and helped my track, reach where it has. It has been humbling, to say the least, to witness my track on the Top Billboard Global charts. Here’s to making more music!”
To know more, check out #YouAreUnbelievable on the Triller application.