MUMBAI: Popular YouTube star Avish Sharma’s debut with an original song has taken a while but now Phir Dikhi Tu heralds the arrival of this prodigious talent.
Released on the TM Music label, the song embraces the modern electronic genre, backed by a minimalistic video.
The video has been beautifully shot in a basement, with trained contemporary dancers Jai Nair and Kirti which gives this song a very international look.
Interestingly, Avish Sharma’s Phir Dikhi Tu was heard for the first time at TM Talent Management's in-house IP - All About Music. All About Music Conference addresses the real challenges and growth opportunities charted in the industry by inviting national and international speakers for panel discussions, keynotes, workshop, masterclasses, connect corners, networking opportunities and more! It is a great platform for artists to come together and share their insights.
The song has released on the 29th of September.
After moving to New Zealand from India at the age of nine, Avish’s inclination towards music grew stronger, helped undoubtedly by his dad's background in event production. Through his teenage years he built a fan following on YouTube that resulted in millions of views for his Hindi song covers.
In his early 20s, he began exploring different genres of music which led to the realization that there’s more to this art form than just becoming a playback singer. The idea of being able to express himself by creating his own music appealed to him and from there began his journey of composing and writing his own songs.
Phir Dikhi Tu is his first original single. It's a song that speaks about unattainable closure, a deeply personal take on being stuck in a loop of trying to get over someone.
Speaking about the song, he says, “Writing this song helped me get through a tough phase a couple of years ago. I was struggling to move on from a relationship, I’d just gotten out of and even though it feels a bit of a cliché to say this - it made a world of difference to put my thoughts down on paper, and into music. I feel this particular mood is universal, almost every person who’s ever loved has gone through something like this, and I hope it brings someone solace, in the way it did for me.”
The song has been produced by Mayank Choudhary and lyrics co-written by Pooja Sharma.